... your voice defined A graphic design & naming consultancy

Frequently Asked Questions About Logo Design

  1. What are the logo design costs?

  2. How do you begin the design process... what steps are involved from start to finish?

  3. What else comes with the design?

  4. If I like a concept you've provided, can I ask for design changes?

  5. How long does the design process take from start to finish?

  6. Can you begin working on my logo project today?

  7. Do you offer any discounts?

  8. Are there any other costs I should know about?

  9. How is payment accepted?

1. What are the logo design costs?

Costs vary greatly... it truly depends on the scope and requirements of each project. As an example…custom typography, i.e.; designing a new typeface for your project, proprietary or not, as many larger corporations require, is not included in the normal logo pricing. Further discussions would be necessary. My intention and goal is to make you totally happy with your IDENTIVOS experience.

Below are several beginning choices. The ultimate cost will be determined after we have consulted and I know exactly what you need. You may only want or need a stand alone logo design or you may need additional collateral items.

Less than $ 800.00 ~ Depending upon my schedule...I’ll advise.

$800.00 ~ I’ll provide 2 concepts (minimum), for initial consideration and revisions of your one choice.

$1500.00 ~ I’ll provide 2-4 concepts for initial consideration and revisions of your one choice.

2. How do you begin the design process...what steps are involved from start to finish?

Most designers, myself included, rely on a set of steps or protocols that we go through.

This is common practice with most design specialists.

  1. Design brief/questionnaire
  2. Research
  3. "Mind Mapping*
  4. Rough sketching thru final sketches then refinement of the best ideas.
  5. Initial concepts presented to you in a PDF file for viewing.
  6. Client/designer conference
  7. Revisions presented as needed
  8. Identity is approved by client.
  9. Final accepted design files are sent to client after final payment is made.
  10. Stationery items, if ordered, are now designed & completed in the same manner as above.

* as defined by Wikipedia.org

A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid in study, organization, problem solving, decision making, and writing.

The elements of a given mind map are arranged intuitively according to the importance of the concepts, and are classified into groupings, branches, or areas, with the goal of representing semantic or other connections between portions of information. Mind maps may also aid recall of existing memories.

By presenting ideas in a radial, graphical, non-linear manner, mind maps encourage a brainstorming approach to planning and organizational tasks. Though the branches of a mind-map represent hierarchical tree structures, their radial arrangement disrupts the prioritizing of concepts typically associated with hierarchies presented with more linear visual cues. This orientation towards brainstorming encourages users to enumerate and connect concepts without a tendency to begin within a particular conceptual framework.

The mind map can be contrasted with the similar idea of concept mapping. The former is based on radial hierarchies and tree structures denoting relationships with a central governing concept, whereas concept maps are based on connections between concepts in more diverse patterns.

3. What else comes with the design?

Your logo design will be provided in a variety of industry recognized digital file formats, as well as color, gray scale and b&w... lifetime file maintenance is included. A CD can be provided at no charge simply by asking.

Logo Usage Guidelines:

A PDF document that shows the architecture of the logo design in various forms of possible usage: Color, B&W, Gray Scale, the choice & style of the typeface used.

Upon receipt of your final payment the approved digital files will be sent to you. At this time you'll receive the complete 100% transfer of copyright ownership. You may use this design as you wish. Ask me about trademark protection if you should desire this...although I can't guarantee it, your new logo design likely can be successfully trademarked. You can use the ™ identifier prior to trademarking at this time. Let me know in advance if you wish this included in your design.

I only reserve the right to showcase your design on the IDENTIVOS ™ website or others of my choosing for purposes of promotion. From time to time I may submit your design to a number of websites or publications, creative annuals/compilations or award competitions.

If you have a compelling reason why you don't wish your design seen elsewhere...I'll honor that request. Ordinarily one would wish for as much exposure as possible for their logo/brand name.

4. If I like a concept you've provided, can I ask for design changes?

Yes, of course, refer to What are the logo design costs? In reality, once we have agreed upon a design concept or direction, only color, positioning and choice of typography comes into play. I'll work to finish the project & give you the solution you are happy with.

5. How long does the design process take from start to finish?

The answer depends on many factors: my present workload, research time; etc.

On average, the work can be completed in several weeks or longer, (perhaps less). Should you require a much faster completion date...let me know & I'll advise you. Additional fees may apply.

6. Can you begin working on my logo project today?

This obviously depends on my present workload. I most likely can start immediately. I never accept more assignments than I can reasonably accommodate at any given time.

7. Do you offer any discounts?

No, my fees are quite fair when judged against the work and reputation of other designers in the visual identity field. I may offer reduced prices for repeat clients.

I do pro bono work from time to time. This is usually confined to charitable 501 (c) (3) organizations or entities of my choosing. I invite you inquire here and tell me your story.

8. Are there any other costs I should know about?

No, all fees and/or related costs are outlined in the contract.

9. How is payment accepted?

Upon signing our contract, a beginning payment which equals 50% of the projected cost is required. A PayPal email address (for payment purposes) will be provided to you. This is the best and most secure method for payment. Inquire about other payment alternatives here.

 

All text & graphics Copyright 2012 Alan Bennington/IDENTIVOS